Session on Blue Ocean Strategy

An interactive session on ‘Blue Ocean’ Strategy’ was conducted on 31st January, 2020 by Yi Yuva where resource persons Ms. Shweta Kataria (Chairperson- Yi Bhopal Chapter; Ms. Shraddha Suhane, CEO Vidyapeeth Group of Institutions and Mr. Mayank Kapoor Blue Ocean specialist and TEDx Speaker elaborated the concept of ‘Blue Ocean’ Strategy, which refers to clean and pristine market spaces.   To involve the students directly, a competition was devised where students were asked to “Imagine a nation in 2075” and develop a product or service thereon. There were seven groups who proposed their innovative ideas like Air ambulance (ensuring quick help); Aawas (eliminating poverty); TechNext (E-watch projector), Headlie Helmet (Smart helmet), Techno Copy, Corruption check app; Flexi-Max. There were three best ideas awarded with trophies at the end of the event. 

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